FOR IMMEDIATE RELEASE
IDRA and ESPN Announce Drone Racing International Media Distribution Partnership
The Future of Sports is Now
Los Angeles, CA (April 13, 2016) –The International Drone Racing Association (IDRA), the leading global organization in first-person-view drone racing, announced today it has signed a multi-year, international media distribution deal with ESPN, bringing the new sport of drone racing to the worldwide leader in sports.
Drone racing is currently seeing an unprecedented rise in popularity and is poised to become the next behemoth racing sport alongside NASCAR and Formula 1.
“Drone racing gives anyone the ability to fly like a superhero,” says Dr. Scot Refsland, Chairman of the IDRA. “Because everyone can experience the thrill of racing as if they were sitting in the drone cockpit, the sport is skyrocketing. To go from a first ever, US national drone race to partnering with ESPN for international distribution in eight months is truly a sign of great things ahead.”
The first IDRA event to be showcased by ESPN, the 2016 U.S. National Drone Racing Championships, will crown the coveted title of fastest drone pilot in the United States. The race will be held on Governors Island, New York City, August 5th-7th, offering jaw-dropping views of both lower Manhattan and the Statue of Liberty. The U.S. National Drone Racing Championships will have an enjoyable summer festival atmosphere that racing fans appreciate—family entertainment, a ‘makers’ style drone racing area for kids, state-of-the-art technology, food, drink, and drone vendors.
“We look forward to providing drone racing fans a larger platform to access this exciting world,” said Matthew Volk, ESPN Director, Programming & Acquisitions. “Drone racing is an opportunity to reach and connect with a growing and passionate audience.”
The 2016 U.S. National Drone Racing Championships and the 2016 World Drone Racing Championships in October will be streamed live on ESPN3 and, following each event, will be televised as a one hour special on an ESPN network.
IDRA is represented by its partner Generate LA, which will be producing the content for ESPN.
Peabody and Emmy award winner David Gavant has signed on as Executive Producer for the events. Most recently, Gavant served as Vice President, Executive In Charge of Production and
Executive Producer for MLB Productions. Under his direction, MLB Productions has been honored with more than 30 Emmy Awards. David’s vast experience includes producing shows for ESPN, NBC Sports, and winning two National Emmy Awards as a live events Producer for both the 1992 Barcelona and 1996 Atlanta Summer Olympics.
In drone racing, contestants fly small, multi-propeller aircraft, also known as drones, at high speeds around a racecourse to determine the winner. Pilots experience the exhilarating sensation of being in the aircraft by watching live video from a camera mounted on the front of the aircraft delivered to goggles over the competitors’ eyes. Spectators can also enjoy the ‘first person view’ sensation of racing in the drone by watching directly on their own goggles, online, on television, or live by attending racing events.
For more information on IDRA or qualifying for the 2016 U.S. National Drone Racing Championship, please visit the website at www.IDRA.co.
The International Drone Racing Association (IDRA) is the preeminent, global drone racing & extreme rotor sports entertainment company. With over 35 participating countries, IDRA will produce the inaugural 2016 World Drone Racing Championships, officially crowning the first world champion. With groundbreaking drone technology, racecourse design, and advancing safety standards, IDRA welcomes innovation and seeks to raise public awareness of the sport. IDRA recently merged with RotorSports, the leading drone media brand that produced the first U.S. Drone Nationals in 2015 and co-founded the World Rotor Sports Association. Already making a splash in 2016, IDRA was Consulting Producer for the World Drone Prix 2016 in Dubai. IDRA is based in Berkeley and Los Angeles, CA. For more information, visit www.IDRA.co.
ESPN3 is ESPN’s live multi-screen sports network, a destination that delivers thousands of exclusive sports events annually. It is accessible on computers, smartphones, tablets and connected devices through WatchESPN. The network is currently available to more than 99 million homes at no additional cost to fans who receive their high-speed Internet connection or video subscription from an affiliated service provider. It is also available at no cost to approximately 21 million U.S. college students and U.S.-based military personnel via computers, smartphones and tablets connected to on-campus educational and on-base military broadband and Wi-Fi networks.